SESSION DESCRIPTION The difference between a business that’s a choice employer and a business that has to spend millions to attract applicants can be summed up in two words: employment brand. In this presentation, you'll hear how to build an employer brand, worldwide. This case study from a large, multinational chemical company includes advice how an employer brand is built up in line with a corporate brand, as well as how technology can support the initiative. A particular emphasis of this session will be on the requirements for a system to manage job applicants, the challenges of designing the candidate gateway structure, the legal and cultural differences in various countries, as well as marketing and promotion of the brand for acceptance among your workforce.